It started with a simple premise: Can a 15-year-old build a real business in 2025 with minimal tech skills, no money, and just a bit of help from an uncle with a mild automation obsession?
Turns out, the answer is yes. If you keep it scrappy, systematic, and fun.
In this post, I’ll walk you through how we built, tested, and launched a Lego Stop Motion Course for Kids using no-code tools, a white-labeled page builder, and some old-school sales skills. It’s a live experiment in teaching entrepreneurship to the next generation — in a way that’s actually doable.
🧠 Step 1: Brainstorm the Business
We started by asking a few key questions:
- What do you love?
- What skills do you already have?
- What do people ask you for help with?
- What could you realistically build in a few weeks?
My nephew loves Legos and stop motion animation. He’s good at both. And after running through the usual suspects (mowing lawns, cleaning garages, flipping stuff on Facebook), we landed on:
“Lego Stop Motion Course for Kids — teach what you know and sell what you’ve made.”
It was simple. Repeatable. And totally in his wheelhouse.
🧪 Step 2: Validate the Idea (Without Spending Months on It)
This is a hard step for me. I’m usually convinced that I have a brilliant idea (and the world will LOVE it) so there’s no need for testing. But when it comes down to it, we don’t know what the market will love until we test it... So, learn from my mistakes - test, test, test!
The Rule:
Don’t build the course until people actually pay you.
So we created a lightweight pre-sale campaign to test demand.
The Workflow:
We mapped it all out using a basic sales funnel:
- Channels: Instagram, Email, Facebook, Blog
- Landing Page (hosted on our Lost Tie white-labeled Brizy Cloud instance)
- Checkout
- Thank You Page
- Email Capture + Stripe Payment
We identified a small, manageable target audience: parents of kids aged 6–16. We didn’t try to run ads or go viral — just a real-world test with a real-world goal: get some money from people who are genuinely interested.
🧱 Step 3: Build the Pages (Using No-Code Tools)
We used our Lost Tie platform (which is just a slick, white-labeled Brizy Cloud site builder) to:
- Create a Landing Page that explains the course and its benefits.
- Drop in stock photos of Lego mini-figs for charm.
- Write copy that’s clear, not hypey.
- Add a payment button connected to Stripe.
“I’ll teach your kids how to make their own Lego stop motion videos.”
That’s the whole pitch. Nothing fancy. Just focused on value + fun.
Workflow
This is a step I often skipped over before, but now see as absolutely necessary.
In the workflow, we broke down who our customers would be (Parents with kids aged 6 - 16) and how we would reach out to them. Since this is just a pre-sale to determine demand, we didn’t want to go wild. Just kept it to a few very low key sources - emailing friends, mom’s instagram and the MechBlocks’ FB page (currently a heavy hitter with 8 likes).
Building the Pages
Once we had the workflow mapped out, we started building our Landing and Thank You pages by using a template and filling in the course details. We also used the tool inside the page builder to grab some royalty free images, like this one:
We finished the Landing Page!
And then we created a simple “Thank You” page the customer is redirected to after purchasing the pre-sale offer.
🚀 Step 4: Launch (Yes, Actually Launch)
We sent out:
- A simple email to friends and family.
- A Facebook post with a friendly CTA.
- A kid-authored Instagram post from his mom’s account.
Pre-Sale Launch!
3 - 2 - 1 LAUNCH!
Emails away! Here is the email he sent:
Hi <name>,
Would you help me out? I'm testing out an idea for a business and would love to know what you think.
I'm a fan of Lego and stop motion and thought it would be a good idea to create a lego stop motion video course for kids. (you can read more about it here<hyperlink>)
If there's enough interest, I'll create the course and it will be ready by July. But if there isn't enough interest, I won't spend the time creating the course ;)
Let me know what you think. (And I am giving a pre-sale discount to anyone interested.) Please do not feel pressured. I want to test real interest, so giving me a "thumbs down" helps me just as much as a "thumbs up"/purchase.
Thanks!
Here is the Instagram Post:
Here is the Facebook Post:
And that’s it. Is this something to pursue?
📊 The Results (Real Data, Small Wins)
- Visitors: 60+
- Sales: 3
- Conversion Rate: 30.43%
- Revenue: $30.00
Not earth-shattering, but this wasn’t about becoming a millionaire.
It was about:
- Testing ideas without fear.
- Shipping something real.
- Learning how to make a sale.
- Proving the concept (and the funnel).
And that’s exactly what we did.
🔁 What Comes Next
Now that money has changed hands, we’re building the actual course. It will go live later this year, and we’re documenting every step (yes, including editing, hosting, customer feedback, and follow-up emails).
But just as important — my nephew is now confident in how to launch something. He understands value, messaging, conversion, and iteration. He’s already brainstorming his next offer.
💡 Why This Matters in the Age of Robots
It’s easy to believe that building things is only for adults, developers, or startup founders.
But in 2025, with the right tools and mindset, anyone can be a builder — even a teenager.
The secret?
- Use low-code/no-code tools (like Brizy Cloud, Stripe, and Lost Tie).
- Focus on real-world learning (not perfection).
- Validate early and often.
Whether it’s Lego stop motion or an AI-enhanced directory of car sellers (cough Shy Car), we’re living in an era where ideas can become businesses faster than ever.
So, go build something weird and useful.
You never know where it might lead.
